Miss Kiss

Tourism Australia
Business Events Website 2006

Concept, Design and Art Direction

The brief: Tourism Australia needed to create an online presence to attract local, interstate and overseas visitors to Australia for their corporate events.

The challenge: Our first challenge was that many potential overseas clients were completely unaware that Australia could offer unique, professional and inspiring corporate events for their organisation. Our site had to be inspiring, informative but above all else convince potential clients that a corporate event in Australia would more than satisfy all their business and travel requirements.

Our second challenge was reaching the decision makers. As many secretaries and event organisers do the research for their corporate events we needed to ensure that Australia was not overlooked or filtered out before they presented their final list.

The idea: Australia is the place to be transformed. It's the place to transform your business, your staff and yourself. Our philosophy was simple. Not all places are created equal. Some places are special and allow you to connect with something greater. A place to be transformed.

The most powerful force in business is transformation.

People meet. Thoughts are shared, minds merge, and powerful new ideas are born. Teams bond with a new energy and a shared expression of purpose.

In Australia we call this type of meeting a Corroboree.

Australia is the land of Corroboree. A land where people have been meeting for 40,000 years. Australia is 'The Meeting Place'.

The results: As we needed to ensure that Australia was presented to the descision makers we created a series of online tools from powerpoint presentations, videos, images and checklists to help secretaries and event organisers put their 'Australian Presentation' together. The tools were very successful and since the launch of the site Tourism Australia has had a significant increase in running corporate events for overseas clients.

The site was also dual finalist in the 2006 Webby awards and the Winner of the Red Dot Customer Innovation Award.

The site is now maintained by another agency. I don't believe the current site is as beautiful or contemporary as my original designs but the fundamental layout, design structure and functionality of the site remains the same.

The Louvre - 2003