Sydney IVF 2005
The brief: In 2005 Sydney IVF came to us looking for a complete brand overhaul. The current brand and website were old and out dated and their branding was almost non existent. Our agency reshaped their old brand and redesigned a new logo, created a beautiful print campaign and brochure and redesigned their website using the beautiful imagery from our photo shoot.
The challenge: The website itself needed a complete site architecture overhaul and a complete new look and feel. There was alot of content that needed to be displayed on the site and as the site was going to be content managed by the client I needed to ensure my layout and design was easy for them to update and maintain. Using the beautiful new branding and photography I created a site that was simple, elegant and easy to use. Due to the sensitive nature of the SIVF program it was important that the site's colours were warm and welcoming but always left the impression you were visiting a professional medical institution's website. The architecture of the site had to be user friendly and easy to navigate as there was a vast amount of medical information.
The results: The new online presence was immediately successful. The online traffic increased dramatically after launch. The site was informative and easy to use making potential patients' choice whether to contact SIVF an easy decision.
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Sydney IVF Website
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