Northern Territory Tourism Commission -
Official Tourism Website
In 2003 the Northern Territory Tourism Commission approached us to create a new direction in their advertising to encourage more visitors to the NT. After our successful offline advertising campaign based on the thought 'The Northern Territory will never never leave you', we were asked to build a new consumer website to support and extend that advertising idea.
The new website was content managed and catered for a vast array of content like holiday destinations, maps and travel tips, backpacker advice, online promotions, the best fishing spots in NT and even how to cook your fish! The indigenous culture plays a vital role in the Northern Territory's tourism and was therefore a consistent and underlying theme in both the site's design and content.
The imagery reflected the amazing scenery the territory has to offer as well as supporting the offline TVC which was a huge success. There were numerous supporting campaigns after the initial launch including competitions, email blasts and online advertising.
The Northern Territory had a record number of vistors that year thanks to our successful through the line campaign.
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Northern Territory Tourism Website
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