Pine O Clean All in One - 'Clean Beyond a Shadow of a Doubt' 2008
The brief: Pine O Clean required a through the line campaign for their local Australian market to launch their new 'All in One' surface cleaner that cleans and kills 99.9% of germs.
The challenge: We needed to convince housewives that other surface cleaners do not kill all the harmful bacteria no matter how clean their surfaces may look.
The idea: Is your home clean beyond a shadow of a doubt? We asked this question to challenge housewives to question their existing household surface cleaner brands. Your surface may look clean but when you least expect it.. shadows of germs and bateria are still lurking behind.
The results: The project is still in production but the initial concepts are below. The campaign consists of a TVC, print ads, interactive banners and microsites. The campaign concept 'Shadow of a Doubt' has been highly favoured within the Reckitts Benckiser camp, so much so that when our concept was shown to global they decided to realign their existing British Pine O Clean All in One campaign with our concept in Australia.
The final artwork and TVCs will be posted upon completion. To view the preliminary TVC storyboard please click here.
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Pine O Clean Consecutive Print Ad - Page 1
Pine O Clean Consecutive Print Ad - Page 2
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Pine O Clean Stitch in Print Ad using CSIRO technology
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Pine O Clean Interactive Banner
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