NSW Lotteries - ' The Lucky Show' 2007
Concept, Design, Art and Video Direction
The brief: We needed to create an online campaign for the New South Wales Government owned Lucky Lotteries using the well know character 'Lucky' the cat.
The challenge: The perception was that NSW Lucky Lotteries was an older crowd's game. Our Challenge was to position NSW Lucky Lotteries as a more vibrant and fun lottery that would appeal to a younger more decerning audience in the online environment.
The idea : An online take on the variety TV shows of decades past, with the laconic and lippy Lucky as host. The site had humour, fun, games, prize give aways and a customisable song performed by Lucky and his backing band which you could send to a friend.
Results: The site was a huge success with over 100,000 registrations.
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NSW Lucky Lotteries Website - 'The Lucky Show'
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NSW Lucky Lotteries EDM - Magazine Style Exposé
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NSW Lucky Lotteries EDM - 'You're a Winner!'
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NSW Lucky Lotteries Banner - Lucky Bon Bon
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NSW Lucky Lotteries Banner - Lucky Wheel
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NSW Lucky Lotteries Banner - Lucky Wheel
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NSW Lucky Lotteries Banner - Lucky Wheel
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NSW Lucky Lotteries Banner - Lucky Wheel
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