Euro Creative Business Ideas 2004 - 2007
The brief: To create an engaging and informative campaign to encourage Euro staff across the globe to enter in the annual Creative Business Idea Awards.
The challenge: We had to come up with a clever, relevant and creative idea to inspire the best creatives within the Euro RSCG network to enter into the competition.
The idea: Good creative ideas need to grow. They need to have a natural edge. The best ideas survive while others fade out and die. Good creative thinking follows the same laws as evolution. Only the best ideas will flourish. This survival of the fittest ideology was the backbone of our creative campaign.
Results: The look and feel for this camaign has been so popular within the Euro network that it has been used 3 years in a row with only slight modifications. This campaign resulted in a record number of entries and also won a gold and silver award at the LACP Awards in New York.
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CBI Awards Website 2004
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CBI Awards Website 2005
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CBI Awards Website 2006
View the online site -
CBI Awards EDM - Calling for Entries 2005
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CBI Awards EDM - Winners Announcment 2005
