Sony Bravia - Name a Colour 2006
The brief: Plasma televisions dominated the display market and were perceived as the best flat screen TVs you could buy. We needed to shift perceptions away from plasma and firmly establish Sony LCD BRAVIA TVs as the future of television. To launch the new BRAVIA range of LCD televisions, Sony Australia used a global TV execution. The message of this TVC was "fill your life with colour."
The challenge: To extend the "fill your life with colour" concept online in an engaging, compelling way; and at the same time educate consumers about the relatively new category of LCD televisions, and the unique advantages offered by Sony's BRAVIA line.
The idea: Colours, like people, are unique. No two are the same. So, what if you could own your own unique colour? On the BRAVIA microsite, you can select a unique colour, name it, and put it on display for the rest of the world to see.
Results: The BRAVIA launch has become the most successful product launch in Sony Australia's history, and Sony.com.au became Australia's most visited consumer electronics site across the duration of the campaign.
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Sony Bravia Product Site
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Sony Bravia Banner - www.sony.com.au - Homepage
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Sony Bravia Banner - Ninemsn Page Takeover
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Sony Bravia Banner - Synchronised HIFI
Click here to see the synchronised banner animation
