Huggies Baby and Mum to Be clubs 2004
Design and Art Direction
Huggies needed to revamp their brand for their 'Baby' and 'Mum to Be' Clubs. I redesigned each club's logo and created a new look and feel for both their edms. The new branding and edms were so successful that their membership doubled in the first 3 months of the new brand/edm launch.
